Brand and Identity: Capitalizing on Difference

Are you a small food producer who would like help with identifying the unique aspects of your company and your food product? Do you want to build a story that captures the authenticity and uniqueness of what you are doing, which will in turn help you market and sell your food product?

If so, we are delighted to invite you to our upcoming workshop for small food producers, focused on Brand and Identity. The workshop will be facilitated by Grace Binchy Consumer Insight Specialist with Bord Bia and Anne Kennedy, food journalist and author of the 'Kerry Food Story'.  During the workshop you will hear about how recognisable brands have been developed and maintained, and in addition Sarah Ferno from Cashel Blue Cheese will share her unique perspective with you.

If you have any questions please contact Denise O'Leary (

Please Register for the event using the Register button below. All TRADEIT food producer workshops are free of charge.

Event Details:
Date: Thu 12 March, 2015 from 2:45 PM to 6:15 PM
Location: HCT Bar, HCT Building, Institute of Technology, Tralee, Co. Kerry, Ireland
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