TRADEIT Newsletter - TRADEIT Newsletter Issue 9

In this issue

Feature Article

Lesson 1: Learning from each other as well as from the experts

Lesson 2: Consider the benefits of linking to a major International event

Lesson 3: Keep it real and keep it relevant to the audience

Lesson 4: Use your networks

Lesson 5: Use Tours and Practical Demonstrations

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Brokerage Events Review: Lessons from TRADEIT – Part I

The completion of the Brokerage Events is an important TRADEIT milestone, so two newsletters will focus on the contribution to the project that these events have made so far. This newsletter is part I focussing on the TRADEIT Brokerage Events and the first five lessons learned.

Feature Article

Lesson 1: Learning from each other as well as from the experts
Bakery: Brokerage with a practical twist

The Bakery Brokerage event was the first of the thematic brokerage events and it was held in Potsdam, Germany on the 6^th and 7^th November 2014. The event brought together some of the leading minds in Bakery with a focus on the Artisan and Traditional Baker.

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Lesson 2: Consider the benefits of linking to a major International event
TRADEIT @ ANUGA FOODTEC, Cologne

Consumers invest deeply in brands and products which capture and reflect their own personal values. Traditional, craft and artisan food products typically have a brand built around regional sourcing and production with an implicit focus on sustainability.

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Lesson 3: Keep it real and keep it relevant to the audience
Innovation and Packaging Solutions for Small Food Producers

ITENE’s mission is to generate scientific and technological knowledge by adding value to companies through the implementation of packaging, transportation and logistic innovation solutions.

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Lesson 4: Use your networks
Craft Dairy Brokerage in Poznan

Organising a successful brokerage event requires real focus and detailed knowledge of the topic. Whilst the subject specialists are key to the process of developing a successful event, at TRADEIT our approach has been to assemble a group of partners, with wide ranging contacts in their marketplace in addition to their specialist knowledge of one particular sector.

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Lesson 5: Use Tours and Practical Demonstrations
Innovation and Technology Transfer for Craft Meat SMEs

Cluster Food +I is a non-profit association comprising companies, research centres and regional government institutions that aims to promote the competitiveness and the development of the Ebro Valley region (Spain) food industry through collaboration and innovation.

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