TRADEIT Newsletter - TRADEIT Newsletter Issue 10

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Feature Article

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Feature Article

Lesson 6: Technology Can Make Planning Easier

The primary output we need from a brokerage event is technology transfer. It doesn’t really matter how you come to it. We have already discussed the role of downtime and the opportunities presented by serendipitous networking, but it is also important to create some guaranteed meetings.

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Lesson 7: Create Opportunities
Food Safety Brokerage Event

This brokerage event, the last in the series, addressed the very significant subject of food safety. It brought together food producers and experts in food safety from across Europe.

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Lesson 8: Remember to build in some downtime for participants to meet informally

There’s a famous line about being too busy fighting with alligators to be able to get on with draining the swamp. It’s a problem we see TRADEIT SME clients struggling with all of the time. It’s one of the important things we are here to help with - creating opportunities to discover new technologies and enable the process of acquiring those that are relevant to you.

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Lesson 9: Venue choice and layout are important

Over the course of the six brokerage events, we had the opportunity to try a number of brokerage models, in a range of layouts and venues. Some key lessons were learned as a consequence of this.

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Lesson 10: Reflection and follow-up are vital

Running a series of brokerage events in relatively quick succession sometimes made it difficult to stop and reflect on what had worked well and what hadn’t worked as well as expected.

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